Aalekh founded Anuyog in 2022 after years of building trading systems and enterprise software. He leads strategy, the fintech practice, and most client discovery calls.

His north star: keep the company small enough that every engineer knows every client, and every client knows at least one founder. So far, that has held.

Outside work you'll find him debugging market microstructure, reading systems papers, or explaining algorithmic trading to anyone who'll listen.